Visibility tools that keep freight teams in sync.

Overview

Signal North needed a story that could explain a complex platform to busy operators. We created a direct narrative, a flexible design system, and an interactive demo that let prospects see route intelligence in action.

Objectives

• Clarify the platform’s value for ops leaders and dispatch teams.
• Ship a CMS-powered site that marketing could update weekly.
• Build an interactive product walkthrough without touching engineering bandwidth.

Approach

We defined a positioning framework, built a modular component library in Astro, and layered an interactive demo using real shipment data samples. A fresh visual language anchored the experience around confidence and speed.

Results

• 34% lift in demo requests within the first month.
• Product demo decreased sales calls by one step.
• Marketing team now ships new pages in under an hour.