AstroMax SP

A modern identity for a brand scaling across Europe.

A complete identity refresh and a new high-velocity marketing site for a fast-growing wellness brand.

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Info

Client: Reverie
Location: Copenhagen, Denmark
Year: 2025

Services

Brand Strategy

Visual Identity

Web Design

Web Development

Industries

  • Wellness
  • E-commerce
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Overview

Reverie came to us with a common problem: their brand was scaling faster than their identity.
We rebuilt their entire visual language, redesigned their website, and implemented a modular design system that could scale across all their channels.

Objectives

  • Rebuild the identity around clarity, calmness, and premium quality.
  • Increase conversion on product pages.
  • Create a CMS-powered site that the marketing team could update without developers.

The Identity System

We built a flexible identity system using a neutral core palette, expressive typographic pairings, and a photography direction centered around softness and natural light.

The Website

The new site is powered by Astro + Tailwind, optimized for speed, and built with reusable content modules for rapid iteration.

Results

  • +42% increase in conversion
  • 1.1s homepage load time
  • Deployed across 5 European markets
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