Trading clean energy with confidence.

Brand, narrative, and web experience for a marketplace trading distributed solar.

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Info

Client: Helio Grid
Location: Berlin, Germany
Year: 2025

Services

Naming

Brand Identity

Web Design

Motion Direction

Industries

  • Energy
  • Marketplace
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Overview

Helio Grid needed a bold identity and a web presence to explain a new model for trading distributed solar. We built a confident brand story, a flexible landing framework, and motion studies that visualized power moving across neighborhoods.

Objectives

  • Name the marketplace and codify its voice and tone.
  • Design a launch-ready marketing site that could scale into product pages.
  • Create motion language that conveys energy transfer without cliché.

Approach

We ran naming sprints, developed a geometric logomark, and designed a website with modular storytelling blocks. Subtle motion cues guided readers through the energy flow, while a dark-luminous palette gave the brand a distinct posture.

Results

  • Final name and identity approved across founder and investor groups.
  • Launch kit packaged for in-house marketing team.
  • Motion studies now inform the upcoming product UI work.
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