Microcopy that actually guides action

Microcopy is the quiet voice in your interface—tooltips, helper text, and button labels that decide whether users keep moving or bounce.

Keep it specific

• Replace vague buttons like “Submit” with intent (“Send request”, “Save changes”).
• Clarify consequences near the action (e.g., “Sends a confirmation email”).

Reduce friction

• Add inline hints for formats (“Use work email”, “At least 8 characters”).
• Surface next steps after a form completes so momentum continues.

Tone guidelines

• Active voice, present tense.
• Short sentences; skip filler like “please note”.
• Consistency beats cleverness—match labels across the product.